The 3 S’s – ease of use, sociability, and safety – tend to be a good basis for dating website. So just why does it feel like plenty websites tend to be mysteriously lacking all of them off their company programs?
Insert LikeBright, another dating site created in Seattle whose goal is to purge deception through the online dating sites scene. Its a tall order, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman tend to be determined to meet up it. The trio satisfied while studying at Harvard, and made a decision to receive LikeBright this season included in the TechStars, a business enterprise that phone calls it self the «no. 1 startup accelerator in the world,» program in Seattle.
Their own purpose, as told Aislyn Green of TechFlash.com, actually challenging: «LikeBright is a TechStars Seattle startup attempting to create online dating quick, personal and not harmful to ladies.» Females everywhere – and lots of men – complain about the insufficient trust and rampant lying that plagues online dating sites. For a few, it is become such difficulty which they’ve abadndoned online dating sites completely in support of time for the standard methods of matchmaking which they’d when refused, like satisfying through buddies or at social gatherings. LikeBright will combat this problem by «constructing a dating layer-on Twitter to greatly help ladies fulfill men and women through the men and women they trust.»
The determination for LikeBright originated in personal experience. Sonya had been pushed by a desire to help the lady female friends browse the sometimes-dangerous arena of online dating, and planned to spot emphasis on the difficulties, typically disregarded, that women worry about in relation to looking for really love on the web. Ron, a regular tourist, had been stimulated to create a niche site that found his nomadic requirements, and Nick discovered of worth of meeting a date through somebody you trust whenever women friend launched him to their sweetheart.
Before constructing your website, the trio carried out 50 real time interviews with women that wanted to share their unique experiences with internet dating. The replies they was given ranged from the humorous towards horrifying, like «every little thing felt good. Immediately after which he requested me if I smoked meth» and «he had been 11 and that I was required to drive him house. He’d walked entirely anywhere.» Determined the world lacked a dating site that places ladies 1st, LikeBright came to be.
LikeBright is actually committed to creating an environment constructed on the 3 S’s. Joining your website is straightforward: it takes half a minute to sign up via myspace Connect. The website promotes sociability by providing people a social context for singles they see and allowing them to interact with buddies – affixed or not – on the website. And it is secure: ladies may use LikeBright anonymously, and each and every guy on the site is vouched for.